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Horse Racing Viewership on Fox Networks Rises 300%

Network will show the Runhappy Travers (G1) and two other stakes Aug. 8.

 

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Finding something positive amid the COVID-19 pandemic is surely as difficult as finding the proverbial needle in a haystack. Yet for Thoroughbred racing and, in particular, the New York Racing Association, the loss of numerous racing dates and on-track wagering at many venues has also created a situation in which the sport has gained far more television exposure with professional and collegiate sports shuttered than it would have in a traditional and less turbulent year.

“Looking across the whole portfolios of sports properties we have across sports television, the two properties that have managed the circumstances (during the pandemic) the best are NASCAR and horse racing. They are the two that have risen to meet this moment and have put themselves in a better position for the future,” said Michael Mulvihill, Fox Sports’ executive vice president of research, league operations, and strategy. “I think horse racing and our NYRA programming has really stepped up to fill the void, and it’s been beneficial to horse racing and to us.”

Mulvihill’s Aug. 6 comments came two days before the $1 million Runhappy Travers Stakes (G1) at Saratoga Race Course will be presented on a 90-minute, 5-6:30 p.m. (ET) show on the main Fox broadcast channel, providing an added half-hour of coverage this year.

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